Market Lane: Shelter is known for making nourishing whole foods made without additives or unnecessary extras. Why was this approach to food important for you from the beginning?
Tristan: Without a strong philosophy, we’re just a regular cafe. We could have opened with conventional food and conventional distribution services, which prioritises making money. Our intention, instead, was to feed our customers as we’d feed our own family – only serving what we would eat ourselves, which is always whole foods, always organic, always made in house. We run by the philosophy of food as medicine – we prioritise health and looking after people.
Choosing to feed your community as you’d feed your family is a really great vision.
You lose profit margin if you choose to do that, because obviously organic food is more expensive. But we’d rather lose two or three per cent and go to bed and sleep easy at night, knowing we’re not poisoning people just to make money.
How do you see Shelter’s role within the Apollo Bay community, both for locals and for those passing through?
An essential service – not just for the consumption of coffee or food, but socially. Humans are tribal, social animals, and we need places to gather and to feel connected. Our intention was that Shelter would be that for Apollo Bay.
You’re located in one of Apollo Bay’s oldest heritage-listed buildings. What did it mean to you to take on the care of such a historically significant site, and how did the history of the space shape what you wanted Shelter to become?
First and foremost, we’re extremely grateful to have the opportunity to restore Apollo Bay’s oldest home. The idea was initially my mother-in-law’s. She saw potential in the old place, whereas I was very worried about how much it would actually cost. But luckily, with her drive and my sleepless, obsessive nature, we made it what it is today. We’re extremely grateful that we can look after one of Apollo Bay’s historic homes – doing the gardens, doing the interior, and just allowing travellers to come through and have a look at history in motion.