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Our Story

We are dedicated to sourcing, roasting and sharing exceptional coffee in a sustainable, responsible and transparent way.

When we founded Market Lane in 2009, our mission was simple: we wanted to sustainably source, roast and share the world’s finest coffees, and celebrate the incredible stories of the people behind them. We also wanted to make great coffee accessible and exciting, easy to understand and appreciate, and simple to brew and enjoy.

The coffee industry in Australia has changed radically over the past decade and a half.  Before the 2010s, finding fresh, traceable, high quality coffee was practically impossible. We wanted to help address that and, in doing so, ignite positive change in the industry by redefining what coffee is and can be, and to build a market for, and appreciation of, specialty coffee. This is important to us because the more demand there is for high quality coffee, the better off the coffee producers are, and the more sustainable the coffee supply chain becomes.

In the years since we opened, there have been many positive changes in the coffee industry both in Australia and globally, but there’s still a lot of work to be done. To that end, our values and mission have remained unchanged, and we continue to be very focused on building a more sustainable future for everyone in the specialty coffee supply chain – particularly the producers and their communities, who rely on coffee for their livelihood.

From the beginning, we have been committed to quality, transparency, sustainability and using business for good. These principles have a real impact on the way we buy coffee, the people we work with, and how we run our business.

We built our first shop and roastery in the wonderful, bustling Prahran Market. From there, we have slowly grown to six shops, each located in a very special Melbourne neighbourhood, and we now roast our coffee at our head office in Brunswick East.

Sourcing the very best coffees we can find has always been central to our mission. Over the last decade we have built relationships with exceptional coffee producers, and have been lucky to work with many of them year after year. These producers’ dedication, hard work and unwavering commitment to quality – and to supporting their local communities – blows us away every time we visit them and reinforces all the reasons we do what we do. It makes us even more determined to celebrate and showcase their coffees, and to tell their stories. We know our job is done when a customer gets excited to see a specific coffee on our shelves, or asks us when it will be back.

Here in Melbourne, we have also been lucky to work with incredible people. From day one right up until today, we have had an amazing team of staff who are warm, thoughtful and passionate, and make Market Lane a special place to work in and patronise. We have also had the opportunity to work with quality-focused local producers, talented creatives, and wonderful food and hospitality businesses around Australia and the world.

Thank you for being part of our journey, and for loving beautiful coffee and our wonderful city as much as we do. We can’t wait to share our coffee with you.

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