Partner With Us for Wholesale Coffee

We are proud to partner with like-minded businesses that want to serve memorable, delicious, sustainable and ethically-sourced coffees.

Exceptional coffee doesn’t happen by chance; it takes an incredible amount of passion, dedication and care from all members of the supply chain. Market Lane Coffee’s approach to quality is uncompromising. It starts with our partnerships with dedicated, quality-focused coffee producers with whom we have built long-term, meaningful relationships based on shared values and trust. We visit these producers regularly, working closely with them to select coffees that we are excited to drink and share. We then roast these coffees in small batches at our Melbourne roastery, carefully monitoring and assessing each one to ensure that our coffee is always tasting its best.

When sharing coffees with our customers and wholesale partners, our goal is simple: to make great coffee accessible and exciting, simple to understand and appreciate, and easy to brew and enjoy. Storytelling is central to this mission – we strive to share as much information as possible about our delicious beans, and the incredible people behind them, to get everyone as excited about these coffees as we are.

Our dedicated wholesale team is here to support you and help you succeed. In addition to ensuring that you receive exceptional coffee and service we provide:

Training and education

We are here to help our wholesale coffee partners succeed. A key part of this success is ensuring that your team members are well-trained and engaged, and have the knowledge and tools they need to confidently serve and talk about our coffee. Our wholesale program covers everything from hands-on training focused on preparing drinks and managing consistency and quality as your business scales up, through to educational sessions that help develop your team’s tasting skills and understanding of how things like origin, processing and variety impact cup flavour and quality.

Advice and consulting

Since opening Market Lane in 2009, we’ve learnt a lot about running coffee shops. Over the years, we have also gained a wealth of experience by partnering with some of the finest restaurants, cafes, bars, and retailers in Australia and overseas. Beyond our training program, we are also able to provide extensive consulting and advice on design, equipment and workflow. We are here to help you set up or elevate your coffee program, and to tailor it to meet your unique business needs.

Community and events

We love hosting events and collaborating with our wholesale partners to engage with their team and customers in unique and meaningful ways. Recent events we’ve co-hosted include a session on how to brew better coffee at home, an educational evening about a single coffee-producing origin, and an olive oil tasting and information session. We always value these opportunities to connect with, and contribute to, a community of like-minded businesses, both in Australia and abroad.