Partner With Us for Wholesale Coffee

Fleur Studd, co-owner of Market Lane Coffee, stands outside the Carlton shop, holding a cup of coffee

We are proud to partner with likeminded businesses that want to serve memorable, delicious, sustainable and ethically sourced coffees.

At Market Lane, we have been sourcing, roasting and sharing quality, traceable and sustainable coffee since 2009. In addition to our coffee shops, we are a wholesale coffee supplier, providing freshly roasted coffee beans to some of the finest hospitality venues and businesses in Melbourne, across Australia, and around the globe.

The focus of our wholesale program is to provide exceptional coffee, service and support to partners who share our values. Our goal is to help all of our wholesale partners – big and small – present a considered, differentiated and elevated coffee experience, and to add value and insight through training, collaboration and tailored advice.

Our dedicated wholesale team is here to support you and help you succeed. As our wholesale partner you will receive:

High quality, traceable and sustainable coffee

Our approach to quality is uncompromising. It starts with the dedicated, quality-focused coffee producers with who we have built long-term, meaningful relationships based on shared values and trust. We visit these producers regularly, working closely with them to select distinctive and delicious coffees. We then roast these coffees in small batches at our Melbourne roastery, carefully monitoring and assessing each one to ensure that our coffee is always tasting its best.

When sharing coffees, our goal is simple: to make great coffee accessible and exciting, simple to understand and appreciate, and easy to brew and enjoy. Storytelling is central to this mission – we strive to share as much information as possible about our delicious beans and the incredible people behind them, to get everyone as excited about these coffees as we are.

At Market Lane, one of our core values is Using Business for Good. One way we enact this is to continuously look for ways to reduce our environmental impact. Our coffee bags are compostable, and we supply bulk wholesale coffee to our partners in tins to reduce single-use packaging. Our roastery is powered by solar panels, and we are 100% Carbon Neutral.

Coffee training and education

As your wholesale coffee supplier and partner, we are here to help you succeed! A key part of this success is ensuring that your team members are well-trained and engaged, and have the knowledge and tools they need to confidently serve and talk about our coffees. Our wholesale program covers everything – from hands-on training focused on preparing drinks and managing consistency and quality as your business scales up, through to educational sessions that help develop your team’s tasting skills and understanding of how things like origin, processing and variety impact cup flavour and quality. We also have a dedicated wholesale newsletter and a coffee podcast called ‘Coffee Up!’ produced by the wholesale team for our wholesale customers.

Advice and consulting

Since opening Market Lane in 2009, we’ve learnt a lot about running coffee shops. Over the years, we have also gained a wealth of experience by partnering with some of the finest restaurants, cafes, bars and retailers in Australia and overseas. Beyond our training program, we’re also able to provide extensive consulting and advice on design, equipment and workflow. We are here to help you set up or elevate your coffee program, and to tailor it to meet your unique business needs.

Community and events

We love hosting events and collaborating with our wholesale partners to engage with their team and customers in unique and meaningful ways. Recent events we’ve co-hosted include a session on how to brew better coffee at home, an educational evening about a single coffee-producing origin, and an olive oil tasting and information session. We always value these opportunities to connect with, and contribute to, a community of like-minded businesses, around Australia and the world.

Do you have a minimum order quantity?

We don’t, you can order as much or as little coffee as you need. We’re proud to be the wholesale coffee supplier for some of Melbourne’s favourite restaurants and creative agencies, some of who order only a couple of bags of coffee a week.

Do you supply coffee shops, cafes, offices, retailers or restaurants outside of Melbourne?

Yes, all of the above! We have longstanding wholesale coffee partnerships with incredible businesses around Australia and internationally. We’re always keen to chat with likeminded people who want to share delicious, ethically sourced coffee with their local community.

How does your ordering and roasting schedule work?

All our coffee is roasted fresh to order. Our wholesale coffee orders are roasted on Monday and Thursday mornings. We ask that all orders be placed before 5pm the day before to guarantee they’ll be included in the following day’s roast schedule.

How is your coffee packaged?

We offer 1kg and 250g bags. For local customers (within 15km of our Brunswick East roastery), we can also deliver coffee in 5kg returnable tin pails.

Are the bags recyclable?

Yes! We recently switched to 100% paper-recyclable coffee bags. You can simply include them with your kerbside paper or commingled recycling. Read more about our bags.

Can I collect my order?

Yes, you can pick your coffee beans up from our roastery and HQ in Brunswick East. We can also arrange to have your order available for pick-up at any of our shops.

Do you offer coffee training?

We do! We have a curriculum of knowledge and skill-based workshops to ensure that you and your team members feel confident brewing, serving, retailing and talking about Market Lane’s coffees.

What equipment do you recommend?

We have a great relationship with La Marzocco. We use their espresso machines in all our shops, and we can confidently recommend them to our wholesale customers. We also use and recommend Mazzer and Mahlkönig grinders.

Do you provide technical support for coffee equipment?

We’ve partnered with Brewtech in the Melbourne, Sydney and Brisbane areas to provide scheduled servicing and preventative maintenance, and to assist with time sensitive emergency call-outs.

How do you source your coffee?

Since 2009, we’ve focused on building direct and long-term relationships with dedicated coffee producers who share our values and obsession with quality. We’re committed to sourcing coffee ethically and responsibly. Read more about our sourcing approach and principles.

What are you doing to reduce your environmental impact as a coffee supplier?

Market Lane is proudly carbon neutral. We are constantly pursuing ways to reduce our impact on the environment. Read more about our sustainability values and initiatives.