Have you ever wanted to know more about coffee – where it comes from, why it costs what it does, and how to pick out great beans and brew them to perfection? In this thorough coffee guide, Market Lane’s co-founder and co-director Jason Scheltus takes his decade-plus of hands-on daily experience and generously shares his knowledge in clear and precise prose.
In the first section, Jason looks at the whole, roasted coffee bean, offering instructions on how to select the best beans and explaining what the different certifications mean.
Then we’re off to Africa and Central America, where Jason looks at all the variables on the coffee farm – varieties, picking, processing and drying – that impact the taste of the coffee we ultimately drink, as well as what we pay for it.
“For the price of a cup of coffee” is a common phrase, but consumers often don’t know why coffee costs what it does. Jason sheds light on this once and for all, transparently breaking down the pricing all along the supply chain, and including some case studies that help explain why one bag of beans on the retail shelves might cost dollars more than another.
Back home again, Jason debunks all the mystery behind the fascinating process of coffee roasting. And finally, Jason tells us exactly how to brew a stellar cup of coffee, including secret recipes and simple step-by-step instructions for several brew methods that will have you perfecting your daily cup in no time.
In this brilliant follow-up to his hit book Liquid Education, Jason offers an in-depth guide to buying and brewing coffee that is essential reading for both the coffee curious and the seasoned industry professional.