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We're hiring! – Digital Marketing Manager

We're hiring! – Digital Marketing Manager

We're looking for a Digital Marketing Manager to join our team!

 

  • We are an established values-led business dedicated to sourcing, roasting and sharing exceptional coffee - sustainably, responsibly and transparently.

  • We focus on using business for good and strive to offer a supportive, flexible and positive workplace where people can learn and flourish.

  • This position is a permanent and full-time. Based in Brunswick East, with hybrid / flexible working conditions available. 

 

About Market Lane Coffee

At Market Lane, we put our hearts and souls into sourcing and roasting exceptional coffees that delight our customers every day. Our goal is to make great coffee accessible and exciting, and easy to brew and enjoy. We have been roasting in Melbourne since 2009 and, from the beginning, we’ve been committed to quality, transparency, sustainability, and using business for good. These principles have a real impact on the way we buy coffee, the people we work with and how we run our business.

We care about our team and invest in creating a culture that is positive, collaborative and supportive. We invest in training and development, and provide all staff with a coffee allowance, access to a Mental Health Fund and paid volunteer work to give back to the community. We are an equal opportunity employer, committed to fairness, equity, diversity and inclusion in supporting people to be their whole selves at work.

About this role

Our approach to digital is closely aligned with our mission and values, and our goal is to create an experience that is considered, engaging, consistent and exceptional. As our go-to person for all things digital, you will be focused on connecting with and growing our community of customers in a meaningful and authentic way and bringing to life what we do (and why we do it).

You will develop, execute and deliver a digital strategy that meets the goals of our overall marketing strategy, and you’ll be responsible for driving traffic, conversion and engagement across all digital channels (email, social media, paid advertising, search). Understanding and digging into analytics, and your alignment with our mission and values, will inform your strategic decision-making. This role will report into the Head of Marketing, Communications and Sustainability. With the support of our external Digital Advertising Agency and Web Developer and in-house Copywriter and Designer, the role involves:

  • Optimising and managing content across the website, and working with our web developers to improve the customer experience and conversion

  • Developing, testing and executing targeted email marketing campaigns and customer flows in Klaviyo

  • Developing, executing and evaluating a results-driven social media strategy

  • Managing and implementing our paid marketing strategy (ads on Google/Instagram/Facebook)

Key requirements

  • Substantial experience in digital marketing, including customer journeys, conversion tactics, digital advertising, SEO, page optimisation

  • Proven experience in effective email marketing and campaign management

  • Solid familiarity with Google Analytics and understanding of performance marketing channels from an organic and paid sense – Facebook, Google, Instagram

  • Experience in Shopify, Klaviyo and/or Recharge is highly desirable

    Instructions to apply:

    • Please forward your current resume and a brief application letter outlining why you want to work with us to: marketlanejobs@gmail.com

    • Please note that resumes without an application letter may not be acknowledged or considered

    Please note, only shortlisted candidates will be contacted.

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